Social Impressions
The campaign’s bold storytelling and strategic social rollout earned over 85 million impressions
Earned Media
Creativity drove viral success, generating over $850,000 in earned media
Impact
Breaking dating taboos, and drove a significant spike in Tinder downloads.
Gashi - Now You Know
GASHI’s documentary Now You Know is a powerful exploration of his journey, offering an unfiltered look into his life and artistry. Labinot Gashi, known professionally as GASHI, is an American rapper, singer, and songwriter celebrated for his genre-blending style.
Justin Timberlakes - Not A Bad Thing
In the early days of social media, we turned a public proposal into a global event. From that raw emotional moment, we set out and launched a crowdsourced search to find that couple, leveraging the power of storytelling and the power of emerging digital platforms. The documentary-style approach drew audiences in, while the collective effort to identify the couple ignited widespread engagement. This innovative approach proved that authentic, human-centered stories could captivate hearts and break through in a rapidly evolving digital landscape.
Gavin Degraw - Face The River
Face the River is a six-part series that takes fans on an intimate journey through Gavin DeGraw’s childhood and the roots of his artistry. This powerful series doesn’t just share his story—it builds a deeper connection with fans, bringing them closer to the emotions and experiences that define Gavin’s music and legacy.