Social Impressions
The campaign’s bold storytelling and strategic social rollout earned over 85 million impressions
Earned Media
Creativity drove viral success, generating over $850,000 in earned media
Impact
Breaking dating taboos, and drove a significant spike in Tinder downloads.
Sparks Video Launch
The video launch brought a fresh perspective by blending authentic docustyle footage with polished in-studio visuals. This unique combination created dynamic, engaging content that felt both intimate and high-energy. Featuring everyday fans and charismatic radio hosts added a relatable and genuine touch, bringing the story full circle. The result? A visually compelling piece that connected with audiences on every level, celebrating real moments and personalities.
Justin Timberlake - Can't Stop This Feeling
Justin Timberlake’s Can’t Stop the Feeling! became a viral sensation with its infectious energy and feel-good vibes. Released as the anthem for the Trolls movie, the song sparked a global dance craze, fueled by its vibrant music video featuring everyday people grooving to the beat. With its uplifting message and undeniable rhythm, it dominated charts, social media, and dance floors, becoming an instant classic that brought joy to millions.